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Tag Archive 'user generated content'

Calling Media ‘Social Media’ is Like Calling Water ‘Wet Water’

Posted in Social Media on Feb 12th, 2010

It is an interesting time for social media.  Fifteen years ago bulletin boards and  forums were the only platforms available.  Three to five years ago blogs, MySpace, YouTube and Facebook were carving out a niche.  This week Google announced Buzz which was added to the internet social landscape along with Twitter, Side Wiki, Wave, SlideShare, [...]

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Why Does The Social Web Matter to You? – Part One

Posted in Influence, Social Media on Oct 12th, 2009

Photo source: Bilal Al-badry’s blog
The main conversations around social media are misguided by debating the usefulness of the tools based on people with limited knowledge misusing them.  Like all human communication, some of what people use the tools for will be nonsense and some will be valuable.
How people individually use social networking tools is the [...]

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Welcoming The Age of UGC and Participatory Media

Posted in Influence, Marketing, Media, Social Media, Videos on Sep 15th, 2009

We have definitely hit the age of participatory media.  Old mass media is very sick and broadcast methods of interruption marketing have gone from annoying to impotent, but I don’t agree with the idea that mass media will die.  It will be re-engineered like all industries must in this time of change.
According to the loud [...]

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