Posts Tagged ‘you tube’

Old Spice Shows Social Media Marketing is a Commitment, Not a Campaign

Posted by Brett Greene | Filed under Influence, Marketing, Videos | Jul 21, 2010 | Tags: ford, influencer marketing, old spice, scott monty, viral video, you tube | 3 Comments

This article was originally posted at Oxstein Labs. Here we are a short week after Old Spice enjoyed the biggest viral marketing campaign of 2010. The Old Spice name is on the tip of millions of tongues and being read in tens of thousands of articles like this one. And the big question is just ...Read more.

Old Spice + New Media = Sensational Success

Posted by Brett Greene | Filed under Influence, Marketing, Media, Psychology, Social Media, Videos | Jul 14, 2010 | Tags: alyssa milano, influencer marketing, isaiah, isaiah talks to you, justine bateman, old spice, social media marketing, tweet, tweet repsonse, you tube | 1 Comment

This post first appeared on the Oxstein Labs blog. Isaiah, the new Old Spice pitch man, makes the men laugh and the ladies swoon. His commercials generated so much heat that television could not contain him. Now Isaiah and Old Spice are social media darlings spreading viral smiles across the globe. Isaiah is now in ...Read more.

The Primitive Internet of 1981

Posted by Brett Greene | Filed under Videos | Jul 13, 2010 | Tags: content, facebook, internet, ipad, moore's law, news, news report, primitive internet, technological advancement, technology, you tube | 5 Comments

A friend sent this to me on Facebook and it struck me. We talk about how things have changed so much in our lifetimes, but we usually reference things like 8 track tapes and vinyl records switching to compact discs and bytes on an iPod. Did you realize that the patent for the compact disc ...Read more.

Welcoming The Age of UGC and Participatory Media

Posted by Brett Greene | Filed under Influence, Marketing, Media, Social Media, Videos | Sep 15, 2009 | Tags: braodcast, braodcast marketing, internet, interruption marketing, Media, media landscape, newspaper, participatory media, permission marketing, radio, social media platform, social networking, tv, tweet, twitter, ugc, user generated content, vcr, Videos, wassup, wassup video, you tube | 1 Comment

We have definitely hit the age of participatory media. Old mass media is very sick and broadcast methods of interruption marketing have gone from annoying to impotent, but I don’t agree with the idea that mass media will die. It will be re-engineered like all industries must in this time of change. According to the ...Read more.