Posts tagged you tube
Old Spice Shows Social Media Marketin...
This article was originally posted at Oxstein Labs.
Here we are a short week after Old Spice enjoyed the biggest viral marketing campaign of 2010. The Old Spice name is on the tip of millions of tongues and being read in tens of thousands of articles like this one. And the big question is just starting to be asked, “Did that [...]
Old Spice + New Media = Sensational S...
This post first appeared on the Oxstein Labs blog.
Isaiah, the new Old Spice pitch man, makes the men laugh and the ladies swoon. His commercials generated so much heat that television could not contain him. Now Isaiah and Old Spice are social media darlings spreading viral smiles across the globe.
Isaiah is now in the pantheon o [...]
The Primitive Internet of 1981
A friend sent this to me on Facebook and it struck me. We talk about how things have changed so much in our lifetimes, but we usually reference things like 8 track tapes and vinyl records switching to compact discs and bytes on an iPod. Did you realize that the patent for the compact disc was filed in 1966 and the first one wasn’t prod [...]
Social Media Blues
The times they are a changin’…
Top Ten Ways to Tweet Quality Content
So you finally got on Twitter and feel like you have nothing worthwhile to say. You’re not alone. I have clients asking me what to say on Twitter all the time.
First off, you really are more interesting than you think. Just as you’re harder on your physical appearance than others are, you’re harder on what makes you cool [...]


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